Vertical Markets for Print: Government

Vertical Market: Government – Episode Summary

In this episode of The Print University, Ryan McAbee and Pat McGrew unpack the surprisingly complex and opportunity-rich world of government printing. With layers ranging from local municipalities to national agencies, this vertical market demands a nuanced understanding of procurement, regulation, and production capabilities. For PSPs developing printing industry training programs for new employees or targeting outsourced training for print production staff, this session reveals how to strategically approach government print opportunities.

Government printing spans more than ballots and tax forms. Local towns, counties, states, and federal agencies all need signage, reports, direct mail, licenses, forms, safety notices, marketing materials, and regulatory communications. While many entities operate in-plants or copy/print centers, the reality is that outsourcing is a common and necessary strategy—especially for overflow, specialty print, or fast-turnaround jobs.

The episode explores how print is procured: some governments rotate approved vendors, others use formal bids or pre-qualification lists. Participating in Chambers of Commerce and SBA events can improve access. Federal and state printing budgets are massive (trillions at the federal level), and high-volume communication requirements—like hunting license mailers or ADA-compliant signage—translate to consistent print demand.

Digital transformation efforts exist, but print remains essential due to security, deliverability, compliance, and accessibility. PSPs who understand government structures, regulations, and local needs can secure repeat business in this expansive market.

You Will Learn:

• Government layers: municipal, district, state, national, and quasi-governmental bodies

• What governments print: forms, signage, ballots, brochures, labels, licenses, outreach materials

• Procurement methods: bid lists, vendor rotations, relationship-driven access

• Regulatory drivers: ADA compliance, mailing rules, and legally mandated communications

• Strategic opportunities: overflow print, emergency response, and compliance-driven surge needs

Who This Course Is For:

Sales teams, estimators, print planners, account managers, and PSP leaders serving public sector clients—especially those building outsourced training for print production staff, digital printing press training, or exploring regulated verticals

Time to Watch:

Approx. 30 minutes