Vertical Market: Non-profit

Vertical Market: Nonprofits – Episode Summary

In this mission-driven episode of The Print University, Ryan McAbee and Pat McGrew unpack the broad and diverse nonprofit sector—ranging from grassroots community groups to global foundations. Whether it’s churches, schools, arts organizations, conservation groups, or humanitarian aid, nonprofits rely on print for fundraising, outreach, education, and events. This episode is ideal for PSPs building printing industry training programs for new employees, targeting purpose-driven clients, or creating outsourced training for print production staff.

Nonprofits span various sub-segments: educational, religious, cultural, healthcare-related, environmental, and civic. The majority are small-to-mid-sized organizations, but major players like the Red Cross or the Gates Foundation operate at global scale. Regardless of size, nonprofits share common goals: communicate clearly, drive donations, and stay connected with their community—all of which require reliable print support.

Pat and Ryan explain how nonprofits use both mailed and non-mailed print. Direct mail is vital for fundraising and matching gift campaigns, while signage, volunteer kits, brochures, and promotional materials support events. QR codes, drip campaigns, and multi-touch strategies are becoming common. Nonprofits increasingly expect printers to bring strategic ideas—helping them plan yearly campaigns, improve donor engagement, and minimize friction in the donation process.

The episode highlights why PSPs that understand a nonprofit’s mission, data handling needs, and campaign timing will become long-term strategic partners, not just vendors.

You Will Learn:

• Key nonprofit segments: education, healthcare, conservation, arts, religion, civic orgs

• Print applications: donation mailers, newsletters, volunteer kits, signage, brochures

• Strategic tactics: QR-driven donations, matching fund mailers, event campaigns

• Selling strategies: understand mission, plan cadence, minimize donor friction

• Trends: personalized outreach, print/newsletter revival, hybrid fundraising

Who This Course Is For:

Sales teams, community printers, nonprofit specialists, CSR teams, and PSPs aiming to support mission-driven organizations through digital printing press training, print shop employee onboarding templates, or bindery equipment training courses

Time to Watch:

Approx. 21 minutes