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Vertical Market: Manufacturing

Vertical Market: Manufacturing

Vertical Market: Manufacturing – Episode Summary

In this expansive episode of The Print University, Ryan McAbee and Pat McGrew explore the manufacturing sector—a $9 trillion global powerhouse often hidden in plain sight. Whether it’s producing consumer goods, automotive parts, industrial equipment, or components for larger assemblies, manufacturing is a goldmine of opportunity for printers. This episode is essential for sales and operations teams building printing industry training programs for new employees, digital printing press training, or outsourced training for print production staff.

The hosts break down manufacturing into core segments: equipment manufacturing, fast-moving consumer goods (FMCG), food/beverage, pharma, and infrastructure. From forklifts and robotics to signage and packaging, everything around us has been manufactured—and likely requires print at some stage. That includes transaction documents, safety signage, product labeling, instruction manuals, compliance notices, and promotional collateral.

The episode also dives into current challenges shaping this vertical: supply chain instability, labor shortages, rising capital costs, and competitive innovation. Industry 4.0 and the shift to automation are creating ripple effects across manufacturing workflows—and printers must understand this environment to serve it effectively.

With localized production facilities, in-house procurement teams, and specialized marketing departments, manufacturers are both high-volume and high-value print buyers—if you speak their language.

You Will Learn:

  • Core print applications in manufacturing: packaging, labeling, signage, manuals, and compliance mail

  • How manufacturing segments vary: B2B vs. B2C, scale, and supply chain roles

  • Market trends: Industry 4.0, automation, labor constraints, supply volatility

  • How to sell into manufacturing: procurement targeting, internal marketing, innovation framing

  • Print strategies for supporting product launches, recalls, safety, and branding

Who This Course Is For:

Sales teams, marketing strategists, PSP executives, and operations leaders serving industrial and B2B sectors—especially those creating print shop employee onboarding templates, bindery equipment training courses, or entering lean manufacturing training printing industry

Time to Watch:

Approx. 25 minutes