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Practical AI for a Print Business

Practical AI for a Print Business

Practical AI for a Print Business – Episode Summary

In this eye-opening episode of The Print University, Pat McGrew and Ryan McAbee deliver an in-depth look at how artificial intelligence (AI) is transforming the print industry—from workflow automation and customer engagement to content generation and operational optimization. This episode is essential viewing for companies investing in printing industry training programs for new employees, preparing outsourced training for print production staff, or introducing AI automation to streamline print workflows.

The episode demystifies AI concepts—such as machine learning, GPTs (like ChatGPT), large language models (LLMs), and natural language processing (NLP)—and how they apply directly to print. The hosts explore dozens of real-world tools and applications, including email assistants like Shortwave and Superhuman, video editing with Descript, AI-powered CRMs like PlanProphet, and automation platforms like Zapier and Make.

Crucially, they emphasize practical print business use cases: onboarding bots trained on SOPs, AI-assisted estimating, content prototyping, predictive equipment maintenance, email intake automation, and customer retention alerts. The discussion extends to risk mitigation strategies, data governance, contract updates, and the need for in-house AI champions.

Whether you’re a commercial printer, in-plant, or marketing service provider, this course equips you with a framework to explore, adopt, and manage AI technologies responsibly—without losing the human touch that powers print.

You Will Learn:

  • Core AI terms: GPTs, LLMs, NLP, RPA, and how they apply to print

  • Everyday AI tools that boost productivity in sales, estimating, design, and admin

  • Print-specific use cases: intake automation, estimating enhancement, QC, SOP bots

  • How to evaluate AI readiness: workflow mapping, clean data, smart integration

  • Guardrails and policies: governance, legal clauses, internal access control

Who This Course Is For:

Print business owners, operations managers, sales leaders, software integrators, and learning teams exploring printing technician certification online, prepress automation training, MIS software training for print production, or lean manufacturing training printing industry

Time to Watch:

Approx. 52 minutes