Business Skills – Delivering a Killer Presentation

Delivering a Killer Presentation – Episode Summary

In this dynamic episode of The Print University, Ryan McAbee and Pat McGrew share high-impact techniques for creating and delivering unforgettable presentations—skills every print professional needs, whether pitching to a client, training a team, or representing a brand. Ideal for printing industry training programs for new employees, outsourced training for print production staff, or internal leadership development, this course focuses on storytelling, audience engagement, and presentation resilience.

Pat and Ryan explore the many types of presentations—from TED Talks to training decks to product demos—and emphasize that all presentations involve “selling” an idea, a solution, or yourself. They offer a simple but powerful framework:

• Define your “Why” and align it with your audience’s perspective.

• Tell memorable stories instead of relying on dense slides and jargon.

• Avoid overusing data—focus on one or two powerful, relatable stats.

• Be prepared for tech failures by mastering your material and keeping printouts on hand.

• Use visuals over bullet points and shift tone if your audience starts disengaging.

They also stress the importance of ending strong, using tactics inspired by great communicators like Steve Jobs—who turned product announcements into emotionally resonant narratives.

This is more than presentation advice—it’s a masterclass in audience connection.

You Will Learn:

• How to build and deliver compelling presentations with clear goals and emotional impact

• Storytelling, pacing, body language, and audience feedback strategies

• Tips for using slides effectively without overwhelming your message

• How to manage tech failures, nerves, and unexpected interruptions

• Why a powerful ending often matters more than the middle content

Who This Course Is For:

Salespeople, trainers, business owners, CSR leads, marketing professionals, and managers delivering printing industry training programs for new employees, leading internal workshops, or refining their communication skills as part of outsourced training for print production staff

Time to Watch:

Approx. 30 minutes