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Business Skills – How to Write a Winning Job Description

Business Skills - How to Write a Winning Job Description

How to Write a Winning Job Description – Episode Summary

In this practical episode of The Print University, Ryan McAbee and Pat McGrew reveal how thoughtful, well-crafted job descriptions are key to attracting and retaining great talent in the printing industry. Whether you’re developing print shop employee onboarding templates, implementing outsourced training for print production staff, or hiring across departments, this course is a must-watch for shop owners, hiring managers, and HR leads.

Pat and Ryan outline why many print job descriptions fall flat—they’re either outdated, unrealistic, or fail to communicate what the job and company are really about. They offer actionable advice for building descriptions that clearly define responsibilities, reflect company culture, and set realistic expectations.

Topics include:

  • Avoiding inflated educational requirements that block strong candidates.

  • Writing job summaries in plain, accessible language—ideal for non-native English speakers.

  • Collaborating with existing staff to ensure the job description reflects day-to-day tasks and soft skill needs.

  • Being transparent about schedules, safety requirements, overtime, benefits, and compensation expectations.

  • Using AI tools like ChatGPT to polish language, improve readability, and optimize job board listings.

The episode also covers alternative hiring pipelines such as VoTech schools, reintegration programs, and university job fairs. A strong job description doesn’t just attract candidates—it improves retention and sets the tone for a more engaged workforce.

You Will Learn:

  • How to write clear, honest, and legally compliant job descriptions

  • Common mistakes to avoid: jargon, unrealistic credentials, poor formatting

  • How to leverage AI to improve tone, accessibility, and searchability

  • What benefits and cultural elements help your job stand out

  • Where to find overlooked talent pools beyond traditional job boards

Who This Course Is For:

Hiring managers, department heads, owners, and HR teams creating printing industry training programs for new employees, print shop employee onboarding templates, or improving recruitment through outsourced training for print production staff

Time to Watch:

Approx. 27 minutes