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Selling Strategies for Selling Print Online

Selling Strategies for Selling Print Online

Selling Print Online – Episode Summary

In this insightful and strategic episode of The Print University, Ryan McAbee and Pat McGrew guide printers through the nuances, benefits, and best practices of selling print online. Designed for PSPs implementing digital printing press training, printing industry training programs for new employees, or expanding into outsourced training for print production staff, this course covers everything from web-to-print portals to search engine optimization.

The episode distinguishes between B2B (business-to-business) and B2C (business-to-consumer) models. B2B portals improve customer experience by enabling self-service reordering, enforcing brand guidelines, and reducing CSR and estimator workload. B2C models require strong SEO strategies, simplified product catalogs, and mobile-optimized checkout processes. Both benefit from automation, labor reallocation, and a focus on standardizing profitable product offerings.

Ryan and Pat share tactical advice on storefront design, catalog curation, and customer education. Printers are encouraged to use visual aids, plain language, and search-optimized product descriptions to avoid “printer-speak.” They emphasize internal alignment—training sales teams, incentivizing usage, and integrating systems like SSO and procurement APIs to deepen client relationships.

Marketing tips include using direct mail, social media, and Google Business tools to promote storefronts. Most importantly, they stress iteration: launch quickly, gather feedback, and continuously optimize the experience for both new and existing customers.

You Will Learn:

  • Differences between B2B and B2C web-to-print models and how to support each

  • How to simplify product catalogs and standardize high-margin offerings

  • SEO best practices, page speed, and mobile-friendly storefront design

  • Tools for automation: APIs, SSO, approval workflows, and user-specific portals

  • Sales and marketing strategies to promote online ordering adoption internally and externally

Who This Course Is For:

Print shop owners, sales managers, web-to-print developers, marketing teams, CSRs, and business strategists focused on digital printing press training, MIS software training for print production, or modernizing customer experience through printing industry training programs for new employees

Time to Watch:

Approx. 28 minutes