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Vertical Market: Healthcare and Pharmaceutical

Vertical Market: Healthcare and Pharmaceutical

Vertical Market: Healthcare & Pharmaceuticals – Episode Summary

In this comprehensive episode of The Print University, Ryan McAbee and Pat McGrew explore the vast, multilayered healthcare and pharmaceutical sector—an industry valued at over $3.3 trillion and packed with opportunities for print. Whether you’re targeting hospitals, urgent care centers, insurers, or drug manufacturers, this episode is essential for sales teams and operations leaders developing printing industry training programs for new employees or implementing outsourced training for print production staff.

The episode breaks down the industry’s complexity: healthcare providers (doctors, hospitals, rehab centers), insurers (public and private), and pharma manufacturers all generate high volumes of print—from transactional bills and disclosures to marketing, packaging, labeling, and signage. Aging populations, growing numbers of traveling nurses and specialists, and an increase in outpatient care are fueling demand for printed materials at every touchpoint.

Regulations play a key role in this vertical. Print must often meet HIPAA, FDA, or Medicare compliance standards. Meanwhile, local clinics, dentists, and independent providers rely heavily on community-based marketing—yard signs, direct mail, and sponsored signage at events. PSPs can serve both the data-driven transactional side and the creative marketing side of this sector, offering everything from secure EOB statements to pediatric dental mailers and pharma IFUs (Instructions for Use).

With countless communication channels in motion—from urgent care ads to Medicare Advantage materials—print remains a trusted, critical medium across the healthcare spectrum.

You Will Learn:

  • Key healthcare segments: hospitals, urgent care, rehab, assisted living, insurance, and pharma

  • Print applications: transactional (EOBs, bills), marketing (mailers, signs), packaging, labeling

  • Regulatory requirements: HIPAA, Medicare/Medicaid, FDA labeling rules

  • Market drivers: aging population, remote care, M&A activity, contractor networks

  • Sales strategies: community engagement, compliance education, targeting local buyers

Who This Course Is For:

Sales professionals, account managers, prepress teams, and PSPs targeting regulated verticals—especially healthcare, insurance, and pharma—who are building printing technician certification online or enhancing MIS software training for print production

Time to Watch:

Approx. 23 minutes